Ooh no, we're not ready for it. We have serious business to run.

Implementing open communication in the enterprise is a challenge. And for a good reason. It can impact the way you do business.

There are many arguments that can be thrown on the table against social media initiatives inside the organisation. People can become very creative when thinking of reasons to reject open communication in the organisation.

Most of these risks are based on fear. Command and Control (Top-down) management structures are often also based on fear. (But that seems okay as many countries follow the same strategy with success.)

These risks are serious concerns for decision makers and should therefore be managed carefully.

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